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Children have no innate preferences for colors. This adorable 2.5 year old was in love with the pink Mini Mouse and this yellow race car. There were frequent tug of wars between him and my 3 year old daughter over these two objects of affection. When he went to the store, his parents did not divert him away from the aisle. But that is not always the case.  These kids will grow up and observe the world around bifurcated into pink and blue. They would make the most apt, likely, unscientific and unnecessary conclusion that "Pink is a girl" and...

Hearts, Stars, Dinosaurs, Planes, spaceship, Outer Space, STEM, interesting messages, world famous paintings, Sports and much more. Expect the unexpected in this store and enjoy these girl outfits that are sure to set her spirits free and her imagination unleashed. Girl of Substance is the creation of a mom, who is also an electrical engineer by profession. Her disappointment over not finding clothes with powerful and inspirational messages in girl clothing motivated her to start her own clothing line. After all, what use her engineering degree would be, if she could not expand the sartorial choices that her daughter and all the girls around...